PSYMULATOR™ · Performance Intelligence Engine

Negotiate under pressure. Measurably better. In weeks, not years.

PSYMULATOR™ is the first Performance Intelligence Engine that uses AI psychology and human expertise to make the negotiation behavior of entire teams transparent, trainable and measurable. Your teams enter negotiations with greater confidence. That strengthens relationships with your partners and saves you real money.

Our plans → How it works

The problem

Negotiation training talks about tactics. Performance happens elsewhere.

In real negotiations, teams don't lose margin because they don't know the theory — they lose it because they give in too early under pressure, fail to hold their position and don't steer escalations professionally.

Giving in early

Where do your negotiators give up leverage under pressure without noticing?

Escalation

How does your team react when Legal, Engineering or top management escalate?

Knowledge that doesn't scale

What do your top performers do differently — and how do you transfer it to everyone?

How it works

Three pillars. One engine.

PSYMULATOR™ combines immersive training, individual coaching and strategic team insights into a scalable learning architecture — with measurable results from the very first hour.

ENGAGE

Immersive role-plays with psychologically realistic AI counterparts

Your teams train in high-stakes negotiation simulations that replicate the real pressure situations of day-to-day business.

Defend positions against aggressive counterparts

Negotiate under margin pressure

Steer escalations from Legal, Engineering & executives

Tactical Fight Club: live sessions for cross-company learning

LEARN

Personal AI coach. In real time. In every session.

Instead of talking about theory, participants practice real situations repeatedly — with precise feedback on positioning, resistance and decisions.

Real-time feedback after every negotiation round

Personalized development paths per participant

Measurable improvement within 60 minutes

A safe practice space — without losing face

CORPORATE INSIGHT

Your team's negotiation behavior — finally measurable.

Strategic clarity at company level: PSYMULATOR™ reveals where leverage is lost, who gives in early and what sets top performers apart.

First company-level analysis after ~20 minutes of interaction

Anonymized cohort reports at strategy level

Board calls with senior consultants: data → strategy

GDPR-compliant · individual data stays confidential

Performance intelligence in practice

Training becomes measurable behavior change.

Quality gains become measurable. PSYMULATOR™ analyzes every session across all AI counterparts. Within just a few weeks a clear performance trend becomes visible.

Performance Trajectory

Cohort · 14 sessions

Performance score Trend line

What the data shows

Clear upward movement.
Measurable from the first 20 minutes of interaction.
Structure, positioning and closing improve in sequence.

Key Pattern

The toughest counterparts produce the biggest learning leaps. Pressure is the engine of growth.

Company Skill Profile

Before → After

CR Concession Resistance

2.51

3.34

PS Pressure Stability

2.49

3.18

CP Clarity & Positioning

2.25

3.08

OHQ Objection Handling

2.21

2.93

CS Closing Strength

2.00

2.86

Improvement per Metric

% improvement

Closing Strength +43%: This metric rises last — confirming that positioning, stability and objection handling take effect beforehand.

The program in detail

9 high-impact elements. One integrated system.

Each element feeds into the others — a 6-month cycle of 3 months sprint and 3 months sustainability phase.

— 01 —

Tactical Challenge Analysis

15-min questionnaire + exclusive Tactical Challenge Report. Cohort level.

— 02 —

Tactical Knowledge Boost

Curated input library + Learn & Play + 12-month club rotation.

— 03 —

Agentic Empowerment Sprint

Personalized journey in a safe space. Immersive characters & personal coach.

— 04 —

Individual Performance Intelligence

In-depth behavioral discovery reports. Strictly confidential. Personal level.

— 05 —

Tactical Fight Club

Live online sessions: learn, share, challenge. Cross-company. English.

— 06 —

Rise & Shine Gamification

Celebrate wins, share best practices, reach new levels. Individual + cohort.

— 07 —

Board Calls

Strategic advice from senior consultants for your internal board.

— 08 —

Corporate Performance Intelligence

Strategic view: anonymized behavioral discovery reports at cohort level.

— 09 —

End-of-cycle Assessment

Analysis of the challenges ahead. Strategic level.

Tactical Fight Club

Negotiate live. Against humans. With a coach in the ring.

In the Tactical Fight Club, participants face negotiators from other companies in moderated live sessions — with a senior coach who watches every round and gives feedback.

Live · cross-company

What AI sparring can't replace: the human across the table.

AI counterparts sharpen reflexes and routines. What they can't reproduce are the small, unpredictable reactions of real negotiation partners: the shift in tone, the pause before the answer, the spontaneous argument no one sees coming.

In the Fight Club, experienced negotiators from different companies compete against each other. They encounter styles and tactics no AI counterpart can simulate — and learn from every match.

What this achieves

Negotiation experience normally builds over years. In the Fight Club it condenses into weeks — every session a new sparring partner, a new style, a new chance to learn.

Live online sessions

Moderated calls at a regular cadence — no recording, no autopilot. If you're in, you're in the thick of it.

Human against human

Real negotiation partners from other companies. Real reactions, real friction, real learning curves.

Coach in the loop

A senior coach observes every round and delivers structured feedback — on behavior directly, not on theory.

Business Impact

From skill practice to better deal quality.

PSYMULATOR™ is a measurable performance system for negotiation teams — with data, coaching and strategic transfer.

The strongest effects emerge where negotiations are won or lost.

PSYMULATOR™ focuses on behavioral levers with a direct impact on outcomes: defending key positions, resilience under pressure, consistent closing and commitments.

Made for business

No technical integration project, GDPR-compliant, individual performance data stays confidential.

Stronger defense of key positions

Participants hold core points longer and justify them more precisely.

Greater resistance under pressure

Objections and escalations are handled in a structured way instead of leading reflexively to concessions.

More consistent closing

Closing and commitment strength rise once the upstream behavioral dimensions take effect.

What sets us apart

We combine what usually stays separate.

Semi-customized

Approved standards + a tailored learning journey & challenges for your context.

Best of 3 worlds

Individual safe-space learning + company cohort sprint + cross-company inspiration.

Rise from any level

A parallel excellence journey — from junior to silverback level.

Minimal effort. Maximum impact.

Time-efficient, personalized, with a built-in sustainability phase.

Vertical integration

From individual learning to a strategy-level approach — one engine.

Boost & Sustain

3 months of high-intensity sprint + 3 months of sustainability phase in a 6-month cycle.

Plans

Investment. Transparent.

Three entry options — from the 3-month Test Pilot to enterprise implementation. Start within 1 week of ordering. 50% on order, 50% one month after kick-off.

Test Pilot

3 months · up to 5 participants

€ 10.000

net · all 9 elements

3 months high-intensity sprint
Up to 5 participants
4 Tactical Club sessions
3 board calls
4 Corporate P-I reports
Fast proof of value

Order Test Pilot

Alumni program

Tactical Clubbing + Agentic Gym + 1× board call. Successful learners from €49/month (min. 10 participants).

Boardroom Psychology — Profiling, Emotion, and Power. By Dr. Klaus Lassert.

The book

The method behind PSYMULATOR™ — as a book.

Boardroom Psychology combines psychological expertise with the reality of modern leadership: decisions under pressure, negotiations with consequences and management in complex situations. The book shows how Tactical Psychology can be applied deliberately to create impact, manage risk better and consistently improve execution.

At its core is the question of how psychology becomes useful where it makes the biggest difference: in the boardroom, in critical conversations and in moments that hinge on EBIT, risk and execution. Clear, precise and practical, the book opens a view into psychological strategies that help leaders act with greater confidence and turn difficult situations into opportunities.

AuthorDr. Klaus Lassert

Price24,50 €

Published2024

Order the book →

Negotiate under pressure. Measurably better. In weeks, not years.

Negotiation training talks about tactics. Performance happens elsewhere.

Giving in early

Escalation

Knowledge that doesn't scale

Three pillars. One engine.

Immersive role-plays with psychologically realistic AI counterparts

Personal AI coach. In real time. In every session.

Your team's negotiation behavior — finally measurable.

Training becomes measurable behavior change.

Performance Trajectory

What the data shows

Company Skill Profile

Improvement per Metric

9 high-impact elements. One integrated system.

Tactical Challenge Analysis

Tactical Knowledge Boost

Agentic Empowerment Sprint

Individual Performance Intelligence

Tactical Fight Club

Rise & Shine Gamification

Board Calls

Corporate Performance Intelligence

End-of-cycle Assessment

Negotiate live. Against humans. With a coach in the ring.

What AI sparring can't replace: the human across the table.

Live online sessions

Human against human

Coach in the loop

From skill practice to better deal quality.

The strongest effects emerge where negotiations are won or lost.

Stronger defense of key positions

Greater resistance under pressure

More consistent closing

We combine what usually stays separate.

Semi-customized

Best of 3 worlds

Rise from any level

Minimal effort. Maximum impact.

Vertical integration

Boost & Sustain

Investment. Transparent.

Alumni program

The method behind PSYMULATOR™ — as a book.

Ready for measurably better negotiations?